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Executive Search · Private Assistant Roles

PRIVATE ASSISTANT JOBS

TalentSmiths is an executive search firm placing Private Assistants into UHNW principals and family offices across London, New York, San Francisco, Miami, and Austin. The firm has placed Private Assistants across the global UHNW market in 20 years. Typical Private Assistant compensation runs from £45,000 in London to $220,000 base in New York, often with housing, travel allowances, or other principal-specific benefits.

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£45k–$220k
Typical compensation
400+
Placements completed
4.8 years
Avg post-placement tenure
Q4 2025
Data current as of

What an Private Assistant does

A Private Assistant manages the personal world of a UHNW principal. The role spans household management, family logistics, travel, property coordination, and the private relationships that define the principal's life outside of business. At the senior end, Private Assistants operate as the principal's most trusted personal operator.

  • 01Manages the principal's personal diary, appointments, and private commitments
  • 02Coordinates household logistics across multiple residences and jurisdictions
  • 03Handles complex personal travel including private aviation, superyacht logistics, and family holidays
  • 04Manages household staff including hiring, scheduling, and performance management
  • 05Liaises with estate managers, property managers, and personal service providers
  • 06Coordinates family schedules, school logistics, and children's activities
  • 07Manages personal expenses, household budgets, and financial administration
  • 08Handles confidential personal matters with absolute discretion

Private Assistant compensation, 2025

LevelExperienceBase SalaryTotal Comp
Junior Private Assistant2-4 years£38k–£52k / $80k–$110k£42k–£60k / $90k–$130k
Mid Private Assistant4-7 years£52k–£72k / $110k–$155k£60k–£88k / $130k–$190k
Senior Private Assistant7-12 years£72k–£100k / $155k–$195k£88k–£130k / $185k–$250k
Principal-Direct PA12+ years£100k–£160k / $195k–$260k£130k–£210k / $240k–$340k

Private Assistant compensation at the UHNW level often includes housing allowances, travel perks, and principal-specific benefits. The total package can significantly exceed the base salary. Source: TalentSmiths placement data, 2025.

Frequently Asked Questions

The terms are often used interchangeably. In the TalentSmiths market, a Private Assistant typically refers to a senior role supporting a UHNW principal in a primarily personal capacity. A Personal Assistant is a broader term that can apply at any level. The Private Assistant role implies a higher level of seniority, discretion, and personal involvement.

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Page last reviewed: May 2025. Compensation data current as of: Q4 2025.