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Executive Search · Personal Assistant Roles

PA JOBS

TalentSmiths is an executive search firm placing Personal Assistants into UHNW principals, family offices, and senior executives across London, New York, San Francisco, Miami, and Austin. The firm has completed over 500 placements in 20 years. Typical PA compensation ranges from £40,000 in London to $160,000 base in New York at the senior end.

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£40k–$160k
Typical compensation
500+
Placements completed
3.8 years
Avg post-placement tenure
Q4 2025
Data current as of

What an Personal Assistant does

A Personal Assistant manages the personal and professional affairs of a principal, with emphasis on the personal domain. At the senior end of the market, PAs to UHNW individuals manage household logistics, family schedules, property coordination, travel, and the private relationships that matter most to the principal.

  • 01Manages the principal's personal diary, appointments, and social calendar
  • 02Coordinates household logistics including property management, staff, and vendors
  • 03Handles personal travel including family holidays, private aviation, and accommodation
  • 04Manages personal correspondence, invitations, and social commitments
  • 05Liaises with household staff, estate managers, and personal service providers
  • 06Coordinates family schedules including school runs, medical appointments, and activities
  • 07Manages personal expenses, household budgets, and financial administration
  • 08Handles confidential personal matters with absolute discretion

Personal Assistant compensation, 2025

LevelExperienceBase SalaryTotal Comp
Junior PA1-3 years£30k–£42k / $65k–$90k£32k–£46k / $70k–$100k
Mid PA3-6 years£42k–£58k / $90k–$125k£46k–£68k / $100k–$145k
Senior PA6-10 years£58k–£85k / $125k–$155k£65k–£100k / $140k–$185k
Principal PA10+ years£85k–£130k / $155k–$200k£100k–£160k / $180k–$250k

PA compensation at the UHNW level often includes additional benefits: housing allowances, travel perks, and principal-specific arrangements. Source: TalentSmiths placement data, 2025.

Frequently Asked Questions

A Personal Assistant focuses on the personal affairs of a principal: household, family, travel, and private life. An Executive Assistant focuses on the professional domain: business diary, communications, and operational support. At the UHNW level, the distinction often disappears and the role spans both. TalentSmiths places both profiles.

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Page last reviewed: May 2025. Compensation data current as of: Q4 2025.